Health communication resources on influenza
ECDC collects health communication research and best practices and develops practical resources with the aim to assist public health authorities in Member States in their health promotion initiatives.
This page includes links to key communication resources on influenza prevention and control.
Influenza communication guide: How to increase influenza vaccination uptake and promote preventive measures to limit its spread
The influenza vaccination communication guide provide advice, guidance and campaign materials to support national influenza vaccination campaigns with the purpose of increasing the influenza vaccination uptake in the EU Member States.
NHS Employers (UK): Flu Fighter Campaign
Throughout the flu season, the National Health Service (NHS) in the United Kingdom provides advice, guidance and campaign materials to support local staff flu vaccination campaigns. Each season, the NHS provides employers with tools and resources that will help them run an effective flu fighter campaign and support resilience plans for winter pressures. NHS Employers works in partnership with Public Health England, supported by the Department of Health, to deliver the national seasonal flu campaign for NHS staff.
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ECDC activities on health communication
The Centre communicates on its own initiative in the fields within its mission, after having given prior information to the Member States and to the Commission.Read more
Communication toolkits are easily adaptable. They contain practical template materials (text, layouts, images, etc.), suggested key messages for specific priority audiences and ideas for awareness-raising activities on prevention and control of communicable diseases. Toolkit materials can be used as a whole or taken in parts, to fit national strategies and needs.Read more
Communication on immunisation
Traditional interventions are no longer seen as enough to effectively prevent and control vaccine-preventable diseases. Research shows that properly designed behaviour-based health communication activities can have a significant positive impact on health-related attitudes, beliefs and behaviours.Read more
All updates on influenza vaccination