Translation is not enough: cultural adaptation of health communication materials

European Centre for Disease Prevention and Control. Translation is not enough – Cultural adaptation of health communication materials. Stockholm: ECDC; 2016.

Public health guidance
This guide introduces a five-step, stakeholder-based approach to adapting health communication materials. It describes how countries can take any health communication material (produced in English or other languages) and create adapted products which reflect national or local realities, needs and assets without losing the scientific correctness, core concepts and messages of the original version.
Publication file

Translation is not enough: cultural adaptation of health communication materials

English (576.22 KB - PDF)
Toolkit. © Istock
Scientific and technical publications

This ECDC communication toolkit aims to support EU/EEA countries in their communication initiatives to increase immunisation uptake, in particular childhood vaccination. It provides template materials that health authorities can adapt to develop their own communication initiatives, in line with national, regional or local strategies and needs.

Share this page