Utilising social media to support HIV/STI prevention: evidence to inform a handbook for public health programme managers
This report describes and analyses the social media space and the opportunities it presents for programmes to prevent HIV and other sexually transmitted infections among youth across Europe. Part 1 consists of a ‘netnographic’ analysis of sexual health content on social media, outlining the social media platforms studied, methods used, findings, and discussion. Part 2 reports the methods and findings of in-depth interviews conducted with young people in Europe, and summarises emerging recommendations. Part 3 then identifies some promising approaches to the use of selected media and gamification, as well as other approaches that may be available to health programmes.
Utilising social media for HIV/STI prevention programmes among young people
24 Jul 2017 - A handbook for public health programme managers working on STI/HIV prevention programmes for young people aged 15–24 years in EU/EEA countries.
Use of YouTube for HIV prevention among men who have sex with men in the European Union/European Economic Area
1 Dec 2017 - Using YouTube for HIV prevention offers global access to MSM and provides a unique opportunity to reach people who may not be reachable through more traditional social media platforms.