Use of smartphone application advertising for HIV prevention among men who have sex with men in the European Union/European Economic Area

Smartphones have revolutionised many aspects of our lives, and the way men who have sex with men (MSM) arrange sexual encounters has drastically changed. MSM have been early adopters of location-based dating apps and MSM applications such as Grindr, Hornet and Planetromeo predate most dating applications by years. The increasing popularity of smartphone apps among MSM provides an enormous opportunity for HIV prevention.