Social media strategy development – A guide to using social media for public health communication
This guide provides public health organisations with a practical approach to integrate social media into their overall communication activities. It focuses on identifying effective ways to use social media to enhance crisis, risk and corporate communication with regard to communicable disease prevention and control.
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Traditional interventions are no longer seen as enough to effectively prevent and control major health threats such as antimicrobial resistance, measles and HIV. Research shows that properly designed behaviour-based health communication activities can have a significant positive impact on health-related attitudes, beliefs and behaviours. ECDC supports the EU and EEA countries’ efforts to integrate behaviour change and risk and crisis communication strategies in their communicable disease prevention programmes and public health campaigns.Read more
ECDC in social media
ECDC's social media presence includes Twitter, Facebook, YouTube, LinkedIn and Pinterest.Read more
Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy
9 Mar 2020 - Understanding vaccine hesitancy and social media: which social media platforms do users preferably choose as source of information on vaccination and how does that influence their perceptions of vaccination? A systematic scoping review by ECDC and the Vaccine Confidence Project summarises knowledge and research on social media and vaccination.