​Communication guides

ECDC’s communication guides aim at supporting Member States’ health communication capacity building. These publications provide ideas on strategies for planning and implementing national health communication initiatives for the prevention and control of communicable diseases, with hands-on advice on steps to consider.


Let’s talk about protection: enhancing childhood vaccination uptake

Public health guidance -

Helping parents to understand vaccination and supporting their choice to get their children protected is one of the most important aspects of the work of a primary healthcare professional.

Let's talk about protection - EN - [PDF-3.15 MB]


Let’s talk about hesitancy: enhancing confidence in vaccination and uptake

Technical guidance -

This guide provides practical evidence-based and peer-reviewed advice for public health programme managers and communicators involved with immunisation services. It identifies ways to enhance people’s confidence in vaccination and addresses common issues which underlie vaccination hesitancy.


Measles and rubella elimination: communicating the importance of vaccination

Technical report -

​The goal of this project is to support EU Member States in their fight against measles and rubella. This report should enable Member States to engage in effective, evidence-based risk communication.


Translation is not enough: cultural adaptation of health communication materials

Technical guidance, Guide -

This guide introduces a five-step, stakeholder-based approach to adapting health communication materials. It describes how countries can take any health communication material and create adapted products which reflect national or local realities, needs and assets without losing the scientific correctness, core concepts and messages of the original version.


Communication on immunisation – building trust

Technical guidance, Guide -

With an emphasis on the concepts of trust and transparency, this guide has been developed to assist those involved in planning and implementing health communication activities to promote immunisation.

TER-Immunisation-and-trust.pdf - EN - [PDF-1.6 MB]