Systematic literature review of the evidence for effective national immunisation schedule promotional communications
This literature review examines the published evidence on the effectiveness of European promotional communications for national immunisation schedule vaccinations. It aims to collate and map the types of promotional communication used, assess the quality of the evaluative research, and assess the applicability of this evidence to immunisation policy, strategy and practice priorities.
In response to the negative impact of ‘immunisation hesitancy,’ on population uptake of routine immunisation, a substantial body of evaluated communication activity promoting nationally indicated routine immunisation has been published.
This systematic literature review, conducted by the Institute of Social Marketing at the University of Stirling, examines the effectiveness of European promotional communications around national immunisation promotional activities, and policy and strategy recommendations that can be taken from them. These include:
- more communications that support population-scale behaviour
- greater immunisation advocacy
- information provision
- further education and training.
Systematic review of the efficacy, effectiveness and safety of newer and enhanced seasonal influenza vaccines
1 Oct 2020 - Overall the evidence base for the efficacy and effectiveness of newer and enhanced influenza vaccines appears limited at present, with a number of potentially relevant studies identified as ongoing.
Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy
9 Mar 2020 - Understanding vaccine hesitancy and social media: which social media platforms do users preferably choose as source of information on vaccination and how does that influence their perceptions of vaccination? A systematic scoping review by ECDC and the Vaccine Confidence Project summarises knowledge and research on social media and vaccination.