Translation is not enough: cultural adaptation of health communication materials


European Centre for Disease Prevention and Control. Translation is not enough – Cultural adaptation of health communication materials. Stockholm: ECDC; 2016.

This guide introduces a five-step, stakeholder-based approach to adapting health communication materials. It describes how countries can take any health communication material (produced in English or other languages) and create adapted products which reflect national or local realities, needs and assets without losing the scientific correctness, core concepts and messages of the original version.

Publication data