Communication on immunisation – building trust
With an emphasis on the concepts of trust and transparency, this guide has been developed to assist those involved in planning and implementing health communication activities to promote immunisation.
Social marketing guide for public health programme managers and practitioners
The ECDC Social Marketing guide provides public health programme managers and practitioners with a summary of social marketing concepts and approaches.
European surveillance of healthcare-associated infections in intensive care units: HAI-Net ICU protocol, version 1.02
The main objective of this protocol is to ensure the standardised collection and reporting of data on healthcare-associated infections (HAIs) in intensive care units (ICUs) across Europe which contribute to the EU surveillance of HAIs.
Let’s talk about hesitancy: enhancing confidence in vaccination and uptake
This guide provides practical evidence-based and peer-reviewed advice for public health programme managers and communicators involved with immunisation services. It identifies ways to enhance people’s confidence in vaccination and addresses common issues which underlie vaccination hesitancy.
Translation is not enough: cultural adaptation of health communication materials
This guide introduces a five-step, stakeholder-based approach to adapting health communication materials. It describes how countries can take any health communication material and create adapted products which reflect national or local realities, needs and assets without losing the scientific correctness, core concepts and messages of the original version.
Conducting health communication activities on MMR vaccination
This guide presents the reader with a host of ideas on how to effectively communicate on all issues that relate to measles, mumps and rubella (MMR) vaccination.
Social media strategy development – A guide to using social media for public health communication
This guide provides public health organisations and practitioners with a practical approach to strengthening the integration of social media into their overall communication activities.
Communication strategies for the prevention of HIV, STI and hepatitis among MSM in Europe
This document provides guidance for developing innovative and effective communication strategies to promote a culture of lower risk behaviour in the MSM community in the European Union and European Economic Area.
Communication toolkit on antibiotic use: How to promote prudent antibiotic use aimed at general public
The toolkit offers template materials and advice on how campaign organisers could engage with the general public so as to promote appropriate and responsible use of antibiotics.
Communication toolkit on antibiotic use: How to promote prudent antibiotic use aimed at primary care prescribers
The toolkit contains template materials and some suggested key messages for health professionals, ideas for awareness raising activities, and suggested tactics for getting the messages across to both primary care providers and patients regarding prudent use of antibiotics.