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The uptake of seasonal influenza vaccination in EU Member States has not reached the target levels in the 2009 Council Recommendations. This knowledge sharing workshop is intended to support communications activities surrounding national influenza vaccination campaigns, specifically campaigns targeting healthcare workers. The workshop will highlight good practices and success stories, as well as share encouraging and challenging experiences of the Member States’ campaigns. It will also discuss and consider ways ECDC can support Member States in their campaigns through the creation of a “community of practice”, and how best to achieve that via the existing platforms and tools.