ECDC convened a meeting of public health experts and successful professionals with experience in management, marketing, campaigning, behaviour change and other professional areas. The purpose of the event was to generate new ideas for promoting measles vaccination in Europe.
The meeting brought together a diverse group of people who did not know each other and in some cases had no experience of working on vaccination issues or with ECDC. The group collaborated well and participants remained very engaged right up to the end of the meeting.
The structure of the day was dynamic and successfully encouraged interactivity. Participants proposed themes for discussion and self organised into groups that were well balanced in terms of a mixture of ECDC/external participants. The discussions were lively - and took up the full amount of available time.
In terms of practical outcomes, interesting ideas were put forward on re-framing the messages and exploring different ways of improving elements in the supply-demand chain for vaccines.
The meeting was a part of the ECDC activities during the European Immunisation Week 21-27 April 2012.
Agenda of the meeting:
|8:45 – 9:00
|9:00 – 9:10
||Welcome and overview of day – Marc Sprenger, Director, ECDC|
||Session 1- Problem Statement and Perspectives|
||Measles in Europe: An overview – Pier Luigi Lopalco, ECDC|
|9:20 – 9:30
||From 'Free Thinking' to Integrated Learning and Evidence – Clive Blair-Stevens|
Panel Session - Perspectives on addressing the challenge of measles vaccine uptake- behavioural change and other approaches- Moderator - Tamsin Rose
||Session 2- How change happens – our experience|
|10:50 - 11:00
||Overview of Open Space Approaches – intro to Sessions 2 & 3|
||Troika Conversations: Experiences of Change|
|12:00 - 12:45
||Lunch, tour of the “affinity” map and creating 'offers' for Open Space|
||Session 3- Open Space (2 rounds) What could we do and how can we approach different groups|
|12:45 - 13:00
||Organisation of the Open Space sessions - agreement on the topics for discussion and convenors for each group. Participants decide which group they will join.|
|13:00 - 14:00
||Open Space 1 : Approaches to change – opportunities and challenges|
|14:00 - 14:15
|14:15 - 15:15
||Open Space 2 : Applying approaches to different stakeholders (modelling the attitudes, interests and beliefs of target groups)|
||Session 4- Putting it all together for action|
|15:15 - 16:15
Feedback from the Open Space sessions, group convenors or rapporteurs share the content of their discussions. Then whole group feedback describing key discussion ideas and “amazing” insights
|16:15 - 16:25
||Closing Remarks - Marc Sprenger, Director ECDC|