The toolkit offers template materials and advice on how campaign organisers could engage with the general public so as to promote appropriate and responsible use of antibiotics.

The template materials include key messages and slogans, logos and visuals as well as suggested materials for use by health authorities in member states.

The template materials have been developed with a view of capturing the basic messages that should be directed towards the general public on this occasion, with a view to resonating in particular with parents and carers of young children, due to the fact that antibiotic consumption in young children is generally high. The materials can be used in a number of communication tools aimed at the general public: posters, advertisements in newspapers, letters, postcards.

A key multiplier of these messages are school doctors/nurses and general practitioners, who can disseminate the information and help educating the general public about the proper use of antibiotics and the importance of keeping them effective.
 

European Antibiotic Awareness Day Campaign Communication Materials
Downloadable campaign communication materials are posted on this web page and we welcome the use of the materials in local and national campaigns and events.

About the downloadable materials
The campaign communication materials provided on this page were created with the aim of facilitating the development of coordinated campaign materials on European Antibiotic Awareness Day in EU member states. They provide a common visual identity and content to the campaigns across the EU member states and help to make the messages more recognisable and consistent, thus more memorable.